Friday, January 15, 2010

Palm needs to start advertising like Star Wars

I'm a Trekkie.

And I love my Palm Prē.

But I'll be the first to say that their advertising sucks (not including the latest "Star Trek" film).

Star Trek is older than Star Wars.
Star Trek has more screen time than Star Wars.
But for some reason, Star Wars manages to get all of the hype when they re-release a 20 year old film.
They get cereal boxes and children's toys and everything else you could use to market a movie.

Star Trek seems to hide under a rock.
Flip cell phones are based on Star Trek's communicator. Why am I not holding a working communicator?

Palm seems to be working the same way.
Their existing fanbase all showed up to the midnight showing and bought a Prē.

But what about the rest of the population?

I didn't see a Prē ad until after I had one in my hand. About a month after.

And the ads for it and the Pixi don't seem to say anything.
If you're going to spend 30-60 seconds on a smartphone ad, you need to have someone selling the phone.

The "Droid does" ads come to mind. It does two things: it makes fun of the iPhone, and it states what the device can do. Win win.

iPhone ads also brag about what the phone can do. (not the part about "apps, apps, apps", but the "look what the phone is doing".

Palm needs more of that.
Show off the fact that it can multi-task. Show off the 3-D gaming. Just show it off in a way that the audience can follow.

People know what the iPhone is.
Apple doesn't need to advertise in a big way.
Google is also a household name. And they can stick ads practically anywhere with their Google Ads.

Palm needs to remind people who they are, that they're back in the game, and that they're not going away.

Typed and sent on my Star Trek themed Palm Prē

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